Power Of Wheels
Dealer event giveaways, sales-team apparel, service-bay signage, branded license-plate frames, customer-appreciation gifts, and fleet driver gear.
The auto dealer and fleet market.
There are roughly 16,800 franchised auto dealerships in the US employing about 1.1 million workers, and combined dealership advertising spend exceeds $9 billion annually. Branded merch is a small but consistent line inside that budget — and the customer-facing surfaces (service drive, F&I, delivery) generate recurring touchpoints far longer than the average ad.
The US franchised auto dealer network represents a stable, recurring promo audience — sales floors, service drives, F&I offices, and delivery touchpoints.
Source: NADA Data 2024, National Automobile Dealers Association
Gear that closes deals on the lot and keeps service drives moving.
What dealerships and fleet operators order across the sales floor, service drive, and back office.
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Branded license-plate frames
Custom dealer license-plate frames in plastic, metal, or chrome — your single biggest moving billboard. Bulk pricing, dealership-locked artwork, recurring fulfillment.
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Sales-team & service apparel
Branded polos, service-tech work shirts, F&I dress shirts, sales-floor jackets. Sized roster managed per-dealership; reorder per-hire as your HR signals.
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Dealer event giveaways
Test-drive day giveaways, grand-opening swag, sales-event promo, customer-appreciation BBQ merch. Bundled by event, palletized to dealership.
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Service-bay signage & customer touchpoints
Branded service-drive banners, waiting-room signage, branded multi-point inspection forms, service-loaner gear. UV-stable, weatherproof, dealer-branded.
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Customer-delivery & loyalty gifts
New-car delivery gift bags, branded keychains and key tags, premium drinkware for VIP customers, loyalty-program gifts for return buyers. Built for the moment of handover.
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Fleet driver & uniform programs
Driver uniforms, branded high-vis safety vests, fleet-truck decals, in-cab gear (lunch bags, clipboards, water bottles). Per-driver kits or full-fleet rollouts.
What it looks like on the lot, in the service drive, and on the road.
Real work. (Real images replace these placeholders as we produce them.)
Work-example images coming as we shoot them.
What dealer buyers actually check.
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OEM brand-standard compliance — manufacturer co-op programs followed for OEM-branded items where required
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Per-store roster management — size and quantity rosters maintained per-dealership for sales/service apparel; reorder per-hire
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Dealer co-op-billable artwork — artwork specs and proofs structured for OEM co-op reimbursement programs
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Hi-vis & ANSI/ISEA compliance — ANSI Z107.1 hi-vis garments for fleet driver and service-drive applications
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Multi-location split shipping — multi-rooftop dealer groups handled with per-store invoicing on a single PO
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ASI distributor since 1999 — full catalog access, all supplier programs, account-level pricing
Dealer-group programs run on annual contracts with locked per-piece pricing across rooftops. Per-store rosters and OEM co-op-billable artwork structures handled at account setup.
This division is looking for its lead.
We're not hiring a salesperson. We're recruiting a former dealership general manager, F&I director, service manager, fleet operations lead, or dealer-association marketing director who's lived inside the sales-floor pressure and knows what works on a lot versus what gets pitched at a tradeshow. You bring the network — your old store, your 20 Group peers, the rooftop GMs who already trust you. We bring an ASI distributor account running since 1999, OEM co-op-compliant artwork handling, multi-rooftop split shipping, and the back office.
What dealership managers and fleet ops leads ask before they call.
- Can you structure artwork so it's reimbursable through our OEM co-op program?
- Yes. Co-op programs have specific logo, color, and disclaimer rules and we know them. Your rep structures artwork files, invoices, and receipts to match co-op claim requirements. We won't file the claim for you — but you won't get bounced for documentation either.
- We have 12 rooftops in our group. Can you handle per-store rosters and split shipping?
- Yes — multi-rooftop dealer groups handled on a single account with per-store rosters, locked group pricing, and split shipping invoiced against one PO. Standard on dealer-group accounts.
- What's the lead time on custom chrome license-plate frames?
- Stock domestic chrome frames decorated in 10 business days. Premium embossed or three-color domed frames need 3–4 weeks for production. Bulk pricing kicks in hard above 1,000 — we'll show you the breakpoint up front."
- Can you do hi-vis ANSI-compliant safety vests for our fleet drivers?
- Yes. ANSI Z107.1 Class 2 and Class 3 hi-vis vests, decorated without compromising the rating. Reflective striping and color preserved per spec — important for any fleet running highway routes or DOT-regulated operations."
- Do you handle the new-hire apparel kits for our service techs?
- Yes. Per-hire kit fulfillment from your roster — embroidered work shirts, name tags, branded jacket, all shipped to the dealership in a branded box for orientation day. Your service manager doesn't have to think about it."
- Can you palletize event swag to a specific rooftop with manifest matched to ops?
- Yes. Grand-opening, anniversary, and tent-sale event kits palletized, shrink-wrapped, and shipped to the dealership with item-by-item manifest. Saves your event team from counting boxes the morning of."
Tell us what you need.
We respond within four business hours. Your message routes straight to Power Of Wheels.